» Who is Apple Really Marketing the iPad To?

We like to bring you the hard-hitting journalism you expect and demand of this well-staffed, almost overly ambitious blog. Which is exactly why we are not talking about the iPad’s impact on traditional media or what its price point means for the mobile marketplace. No dear readers, we are reporting on Apple’s new strategy. Market to the stoner.

In a clear move to gain the attention of the trend altering “blazing” demographic (an insider marketing term for a pot head) Apple has placed the “Number of the Forgetful” in its just-released marketing campaign. While it has long been noted that this is an extremely important demographic, after all they must be making money if they can afford to purchase Woody Harrerlson’s bong, it is never-the-less appalling.

Shame on Apple for mixing in an image of a minor into their creative. Is it so important for Jobs to control this key demographic that they are willing to suggest that minors should partake in the use of illicit drugs? Have they gone from landscape-changing, boom-market creators to lowly drug peddlers? From visionary to Visine-needing?

You decide.